Lisa Tam

Director

Lisa started her career in market research in 1995, working exclusively in healthcare data collection in the APAC region. From learning the fundamentals for fieldwork (e.g. recruitment and moderation) in the early years to building a healthcare panel in Asia and managing multiple offices with different cultures, her passion for delivering valued-added research to clients; and ultimately helping the patients, has never faltered.

Her current role involves resource development and providing strategy leadership and long-term vision to effectively growing the capabilities of the organization while ensuring overall operating efficiency and profitability. Lisa speaks native Cantonese, fluent English and Mandarin.

“Market research has taken me all over the world. It is vital to think globally, deliver and respect local wisdom and influence the world in a positive way. That is my lifetime mission.”

Shaofei Deng

Associate Director

Shaofei has over 10 years’ market research experience, covering all qualitative and quantitative methods in the healthcare and consumer sector in Asia. She has split her career in roles at both fieldwork agencies and research companies.

Shaofei’s professional attitude and strong sense of client service provide her with the necessary tools to continually surpass our client’s expectations.   She speaks native Mandarin and is fluent in English and Cantonese.

“I am always fascinated to see how data can help transform a business’s performance for our valued clients. Plamed Asia maintains one of the largest project management teams dedicated to healthcare fieldwork throughout Asia. With strong sense of ownership and responsibility for every project we handle, we strive to deliver ‘Japan quality’ data throughout Asia. ”

Shiori Chiba

Japan Office Manager

Shiori has over a decade of experience as a healthcare market researcher, specializing in both qualitative and quantitative studies. She has extensive experience conducting research in Japan, managing projects from planning to analysis across a wide range of therapeutic areas and themes. Her expertise resides in delivering insightful and actionable results for clients in the healthcare industry. Shiori is a native Japanese speaker with business-level proficiency in English.

Shiori believes that Plamed Asia is the ideal partner for clients navigating the challenging and dynamic Asian market. This belief is rooted in the team’s excellent communication skills, deep understanding of local healthcare marketing, and their flexible and positive energy. Together with clients, Shiori and her team are committed to overcoming challenges and achieving success.