Client was aiming to conduct an study including qualitative IDIs online quantitative interviews.
The method included 8 paired patient and caregiver interviews, 52 HCP interviews, 6 KOL interviews, and 2 pathology interviews in China.
The sample size in Hong Kong was a bit smaller. We completed 3 paired patient and caregiver interviews, 26 HCP interviews and 2 payor interviews.
The objective of the study was to understand the current market landscape and future opportunities for advanced NSCLC treatment. An in-home observation method was used to understand patient journey in-depth.